A transactional document is a statement that provides the recipient with information regarding their transactions.
This could be a detailed list of telephone calls, cable bills, EOB (Explanation of Benefits), invoices, shipping manifests, or an event ticket. Most transactional documents do not have targeted offers. Some will have a generic offer that print on costly inserts and statements, but these offers do not achieve the response rates that TransPromo documents achieve.
Today’s printing technology allows companies to deliver more effective TransPromo documents than ever before. Full-color variable data printing and document composition software can be fully integrated into Enterprise Research Planning (ERP) and Customer Relationship Management (CRM) systems to match customers with offers that are most likely to trigger a response. These software solutions enable the creation and production of personalized communications, with no limit as to what content can be variable from piece to piece.
TransPromo communication has always taken advantage of new emerging technologies for maximum effect. From black-and-white printing, to highlight color, to full color, TransPromo mailings have now reached traditional offset quality while still being fully variable and customizable.
In short, TransPromo is the marriage of bills, statements, and invoices with personalized targeted marketing.