Applying Print Personalization
Technologies to Trade Show Exhibiting

Is your marketing and sales team eager to distribute your corporate brochure and similar marketing materials to trade show attendees? Think again! Did you know that virtually all of this collateral is discarded prior to or during attendee departure. Your brand reinforcement gone! Your investment gone! Should today's prospects be interested in what your Company has to offer, your business card links them to your URL or Web2.0 presence. Moonlight delivers personalized brochures for its clients!

Moonlight BPO's variable print technologies (VDP) allow for on demand delivery of rich content personalized material. Historically, trade show exhibitors hand out hundreds or thousands of corporate brochures virtually all of which a) replicate your website content, b) are not given to qualified (or even interested) buyers, and c) are discarded prior to or during attendee departure.

Rather, consider trade booth representatives focusing their energies on listening to prospects' needs and simply exchanging business cards! Then, with a few keystrokes, your corporate brochure is remotely personalized to that prospect (from you), printed, and delivered to the USPS so that the personalized version is in that prospect's mail upon return to the office! No travel hassles; no headaches; it's there prior to your first email or telephone follow-up! Sales 101 seems to dictate the deliverable so why not make it more meaningful, personalized and promptly delivered! A personalized brochure!

Not only have you created a much more powerful personalized deliverable, you have saved significant dollars. Here's how. Printing and delivering say 1000 brochures to a trade show and returning say 300 not handed out could easily cost >$3,000. Assuming 5% of those handed out, or 35 are to qualified leads, you have invested ~$100 in collateral for those leads. Using the Moonlight BPO technologies and personalizing follow up to those 35 leads not only opens the door to the sales cycle follow up it does so on a personalized basis and at cost decrease of over 90%. So its a few dollars versus $100; and it is personalized versus static and delivered door to door for the travel convenience of the prospect!


Email us or call 866-348-9791 for more information or get a quote.